Maximise your impact with proximity marketing using beacon technology
Beacons are an emerging technology which we strongly believe will soon be as common as your mobile phone. Although you may not have heard of beacons, they’re quietly making waves behind the scenes. Beacons give you the power to reach your customers in real time when they move into proximity of your store, restaurant or venue. The beacon itself is a small electronic device that sends a low energy signal using Bluetooth to a mobile app, which makes it easy for the user benefit and for businesses to adopt.
Beacons allow you to engage your customers with relevant, proximity activated messaging. For example, you can send your customers a discount coupon as they pass your store, share information about the lunchtime special as they near your restaurant or track how potential customers visit your tourist attraction.
Beacons give your customer a rich, multi-dimensional experience that's combines their online world with the bricks and mortar of the real world. When they receive a beacon alter via the app it'll be directly related to their interest and proximity at that time.
Have you ever found yourself searching for a discount code only to pay full price because you couldn't find it? Well, beacons make sure your customers always have their discount code exactly when they need it!
Beacon technology is up and coming. In the time it's taken you to read this paragraph another business has discovered beacons and is exploring their potential! The possibilities are endless and the great news is, you're ahead of the curve!
Remember when websites were the sparkly new things that everyone wanted? Back in the day it was easy to stand out online, if only the same were true now! But when it comes of beacon technology, it is!
If getting ahead of your competitors excites you, then it's time to talk!
Explore using beacon technology in your business with 3 simple steps
Our expertise in developing custom systems means we're perfectly positioned to help you take advantage of the beacon opportunity. Whether you're developing an app and want it beacon enabled or want to explore this exciting new technology for your existing system, we have a talented team who can help.
5 step process of Beacon Technology